I’m a craft-minded designer and creative director, with a passion for systems and clarity.
I’m a hands-on design leader, working deeply within pixels, AI, and multi-disciplinary teams to ship products and launch brands. When not crafting, you can find me managing and coaching teams through concept, design, and release of products and services.
Over 15 years of experience working with global brands, tech companies, and startups across industries such as banking, e-commerce, fintech, music, sports and tech. List of companies I have collaborated with include Beats, Google, Nike, Getty, Babylon, Magic Leap, Automattic and Shopify.
I’m passionate about building a healthy relationship between people and technology, good tools, processes, and delivering exceptional work.
Selected Projects
Case studies shared on request
| Company | Area | Project | Role |
|---|---|---|---|
| Shopify | Merchant Marketing | Product Network | Senior Staff Designer |
| Shopify | Channel Expansion | Shopify Collabs | Senior Staff Designer |
| Shopify | Channel Expansion | Shopify Collabs Mobile | Senior Staff Designer |
| Shopify | First-party themes | Dawn Design System | Design Manager |
| Shopify | First-party themes | Theme collection | Design Manager |
| Shopify | Editing experience | Grid and flexible sections | Design Manager |
| Shopify | Editing experience | Editor updates | Design Manager |
| Automattic | Woo | Rebrand | Head of Design |
| Automattic | Woo | Service expansion | Head of Design |
| Magic Leap | OS | Design Foundations | Lead Designer |
| Magic Leap | OS | Design System | Lead Designer |
| Magic Leap | Brand | .com and ecommerce | Head of Design, Brand Exp |
| R/GA | Beats Music | Beats Music | Design Director |